YouTube Health makes first aid and emergency care videos more accessible

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GoogleYouTube Health, the video platform for YouTube, today announced that step-by-step first aid and emergency care videos from trusted medical providers will appear higher in search results when users are looking for first aid-related information. .

The First Aid Information Shelf will feature videos in English and Spanish about choking/Heimlich, bleeding, CPR, seizures, stroke, opioid overdose, and heart attack.

The company also partnered with the Mexican Red Cross, General Brigham, and the American Heart Association for in-store content.

The AHA has created a free course on performing CPR. This course includes a thoroughly structured learning experience aimed at individuals with no medical expertise.

“We are excited to work with YouTube Health to provide videos that showcase techniques approved by the Mexican Red Cross and provide first aid information to people when they need medical support most. “We want to save lives and contribute to the prevention of inappropriate first aid techniques,” said Ana Robles Quijano, National Fundraising Coordinator for the Mexican Red Cross, in a statement. “We continue to work to add more reliable, easy-to-understand health content.”

bigger trends

YouTube announces expansion of services in 2022 Its products feature health information panels that label trusted health content from authoritative sources such as educational institutions, public health departments, hospitals, and government agencies.

Last year, the company has launched two initiatives for healthcare content creators. One is the AI-enabled Aloud, which dubs videos in a variety of languages, and the other is the THE-IQ Creators program, which expands on the Initiative for Health Equity through Information Quality (THE-IQ) program founded in 2022. .

The company is piloting a program using Aloud. American Medical Association Journal, Elsevier, Mass General Brigham, and Osmosis from the Global Health Media Project, whose content is now accessible in Portuguese and Spanish. The YouTube team and clinicians work together to review translations.

The IQ Creators Program is an initiative that supports healthcare professionals developing content for underrepresented communities in the United States, Brazil, Canada, and the United Kingdom.

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