What Customers Want in Designer Sunglasses

by shopidea.net
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January 19, 2024 Olympic Eyewear


Our company has been involved in the sunglasses bulk business for many years. We’ve had more than our fair share of opportunities to help new retailers launch their businesses. If you’re new to designer sunglasses, you’ve come to the right place. Make your first lesson an introduction to what your customers really want.

Consider the reality that sunglasses are very common. Customers can purchase shades at department stores, pharmacies, convenience stores, and even gas stations. You can buy it from literally thousands of online sites. How can you get them to buy from you? First, give them what they want. Then learn how to: market effectively.

This post won’t cover marketing tips. Rather, we want to focus on helping our customers get what they want. Let’s get started.

1.Good quality

At the top of the list is quality. When it comes to sunglasses, most consumers are reluctant to settle for something cheap and flimsy. They want sunglasses that can withstand everyday life. They want something that feels solid in their hands. Sunglasses that make you feel powerful when you wear them.

We chose to say “high quality” rather than “high quality” for one reason. That said, quality is in the eye of the beholder. Our wording is a subtle way of implying that the quality of our products must satisfy our customers. If you offer them what you perceive to be high quality and stay within their price range, you’ll be in good hands.

2. Proper eye protection

Next, you need to have proper eye protection. Customers are looking for sunglasses with a minimum UV300 rating. Give it UV400 and it will be even happier. When it comes to color and polarization, it’s a matter of personal preference. We have a variety of sunglasses that have both functions. That way there will be something for everyone.

3. Appropriate style

Next, it’s stylish, but it can be difficult to operate. Customers will prefer different styles based on their personal tastes, needs, and situations. Most of your customers are probably looking for styles that can be worn at any time of the day and with any outfit. However, you may have a smaller group of customers who are looking for something more specific.

Avid cyclists want sports sunglasses, preferably with wraparound frames. These are great for keeping wind, bugs, and debris out of your eyes. There may be other customers who prefer aviators. These are people who like pilots and driving. Aviators with polarized lenses are perfect for both groups.

4. Reasonable price range

Last but not least, customers want affordability. They don’t mind paying a little extra for reliable quality and a style that suits them, but designer sunglasses that cost hundreds of dollars are probably not their cup of tea. They are coming to you because you are offering good sunglasses at a lower price. Set your prices high enough to encourage people to choose you over your competitors.

Fortunately, we take our role as a wholesaler seriously. We understand the markup process. We understand that we need to make enough profits to stay in business. We price our wholesale sunglasses accordingly. In other words, leave plenty of room for markup.

Finally, I encourage you to take the time and effort to learn as much as you can about your customers. The better you know them, the better you can anticipate their needs.

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