Watch brands are among ‘quiet luxury’ stocks moving into portfolios

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DC Honey

I was shocked recently CNBC headline, announced that so-called “quiet luxury” stocks are quietly becoming part of investors’ long-term portfolios. Now, I don’t know if this new development is actually like that, but new, However, I think it’s probably getting more attention due to the influence of recent buzzwords. HBO hit show inheritance brought heat to the phrase with the fashion choices of its characters. Super high rollers eschewed flashy, logo-heavy looks in favor of sophisticated fabrics and muted colors. Their watch selections also tended toward the same restrained aesthetic, a “you-know-it-all” stealth-wealth vibe that didn’t feel the need to peacock. The classy watch also has a much more subtle flex than a big display like a seaside McMansion or a Mantis green Huracan STO.

Smart investors have been investing in luxury goods stocks for the long term for some time because they act as a hedge against inflation. While there are some luxury watch brands that are still private, such as Rolex/Tudor, Audemars Piguet, Patek Philippe, and Chanel, there are also publicly traded conglomerates that have added some fairly well-known brands to their corporate lists. There’s one more thing that goes without saying, but I’d like to mention it just in case.we do not have Investment advisors beware. Do your research and only invest the amount you can afford to lose. Next, let’s talk about the company and its brand.


LVMH Watch Week Miami Logo

French luxury goods giant Louis Vuitton Moët Hennessy has been doing quite well of late, approaching historic highs from last year. The Arnault family is a major shareholder, and the diversity of its stable of companies is impressive. The portfolio includes world-renowned brands such as Dom Perignon, Christian Dior, Louis Vuitton, Marc Jacobs, Givenchy, Rihanna’s Fenty and his beauty cosmetics brand, and its diversity has fueled steady growth. Masu. LVMH isn’t interested in watch brands either, counting Louis Vuitton, Zenith, Hublot, Bvlgari, Tag Heuer, Dior, Tiffany & Co., Daniel Roth, Chaumet and the newly revived Gérald Genta in its stable. The next generation, Arnault, is also firmly entrenched in the family’s watch business, with his son Frédéric overseeing LVMH’s watch division, which includes the Zenith, Hublot and TAG Heuer brands (previously TAG Heuer). ). His older brother Jean currently heads Louis Vuitton’s watchmaking division, and Bernard Arnault’s youngest son Alexandre is vice president of Tiffany & Co.


Cartier Pasha Salmon Dial Automatic Leather Strap

The Richemont Group is similarly diverse, with many fashion houses under its umbrella, including Chloé, Dunhill, Delvaux and Peter Miller. They own British firearms manufacturer Purdy, a specialist manufacturer of hunting firearms famous for supplying the royal family since the mid-1800s. But Richemont’s impressive watch and jewelry holdings make up the bulk of his wealth. Among its brands are Cartier, Jaeger-LeCoultre, IWC, A. Lange & Söhne, Vacheron Constantin, Panerai, Piaget, Roger Dubuis, Van Cleef & Arpels, Bucciarati, Montblanc, and Baume & Mercier. included.

swatch group

Omega Speedmaster Super Racing NATO Strap

If you’re a watch lover, you’re probably familiar with the Swatch Group’s wide range of brands. The public was aware of the high-profile collaboration between stablemates Swatch, Omega and Blancpain, but although Swatch Group is technically a watchmaking company, it is the world’s largest with over 30,000 employees. It is. In addition to Swatch, Omega and Blancpain, the group also includes Breguet, Certina, Flic Flack, Glashütte Original, Hamilton, Harry Winston, Jaquet Droz, Longines, Mido, Rado, Tissot, Union Glashütte and movement manufacturer ETA. I own it. However, being less diverse than LVMH or Richemont means that they are more susceptible to the inevitable fluctuations in the watch market.

Hermes Arceau Moonlight 4

And these three stocks are not the only publicly traded stocks in the watchmaking industry. Hermès is an established luxury brand that also produces luxury watches, while Seiko and Citizen have a number of brands, including Grand Seiko and Credor (Seiko), as well as Frederique Constant, Arnold & Son, Bulova, Alpina, and The La. We have our own brand. Manufacturer of Joupelle and Miyota movements (Citizen). So while we can’t buy Rolex stock (as much as we’d like), there are plenty of options out there.

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