Second Life Podcast: Morgan Zanotti

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In 2015, Morgan Zanotti, along with co-founder Mark Sisson, launched grocery store aisles with a wide range of high-quality, delicious seasonings, sauces, and dressings made without dairy, sugar, or canola oil. We embarked on a journey to revolutionize the world. . Their brainchild, Primal His Kitchen, began with his one product, Avocado Oil His Mayonnaise, and has since grown into a brand offering over 70 His SKUs, gracing the shelves of over 16,000 retail stores. Ta.

Zanotti founded Primal Kitchen, an idea founded on the belief that food should be nutritious and delicious, offering consumers a wide range of products tailored to their dietary and ethical tastes. The brand’s commitment to quality, transparency, and real food ingredients resonated with health-conscious consumers across the country and ultimately led to a major $200 million acquisition by Kraft Heinz. Before Zanotti took the helm of transforming the food industry as we know it, her career path was certainly not linear.

Zanotti’s career journey began by earning a degree in accounting. She then spent about nine months as an accountant, but she soon realized that her heart was elsewhere. Determined to find a more fulfilling career path for her, she worked as a waitress at a resort in Wisconsin, traveled surfing in South America, and even earned a yoga certification. Despite these experiences that enriched her soul, she returned to the United States with no clear corporate career in sight. Zanotti was undeterred by her uncertainty, and she explored various opportunities until she landed at a branding and design agency. There she honed her skills and developed her deep understanding of marketing and brand development. During this period, her life changed significantly when she accepted the role of her director of marketing for KeVita, a beverage company specializing in probiotic drinks.

At KeVita, Zanotti’s paths crossed with Sison, a prominent figure in the health and wellness industry. A shared vision to create healthy, clean-label food sparked a conversation that changed the trajectory of both their careers.listen tohis latest episode second life ask how Zanotti continues to inspire with his dedication to creating a healthier, more flavorful world, one seasoning at a time.

Start by checking out Primal Kitchen’s best-selling products.

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