Andrea Furlan tells all regarding Furlan Marri

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Editor’s note: Back in January, many of you joined us for Time+Tide Discovery. Melbourne studio celebrating 10th anniversary. It’s been a week of celebrations, events, and even his three special launches with three of the most respected microbrands in the game: Furlan Marri, Baltic, and Studio Underd0g. Unfortunately, not everyone was able to participate. While guests were available for live interviews on each event day, our founder, Andrew McCutchen, took the time to sit down with each of the brand’s three founders for a more in-depth discussion. I did. We first shared Andrew’s conversation with his Richard Benc from Studio Underd0g. Next up, Andrea Furlan, co-founder of Andrew and Furlan Maari, talks about all things Furlan Maari, including the Kickstarter record, misconceptions about the brand, and, of course, Furlan Maari x Time + Tide, his Outback, and his Elegy collaborations. Let’s talk about it.

We recommend watching the entire video above, but a shortened transcript, edited for clarity, can be found below.

Andrew McCutchen: Describe Farlan Mali in three words.

Andrea Furlan: Details, Integrity, Community.

AM: How many years have you been going?

AF: It’s been about two and a half years.

AM: Who is the most famous watch figure you have ever worked with?

AF: I think Jorg Hysek. I did an internship with Mr. Hysek. For those who don’t know, he’s the designer of watches like the Vacheron Constantin 222 and Breguet Marine. I learned a lot from him, and I’m very grateful.

AM: How long did it take you to reach your Kickstarter launch goal?

AF: 35 seconds [to hit our CHF 75,000 pledge goal].

Male Blue ref1051A 01 Gray 1296x
Mare Blue Ref. 1051-A

AM: Wow! can’t believe it! What has been your most successful sales period to date? How many dollars?

AF: I think it’s Mare Blu Ref. 1051-A placed approximately 5,700 orders in 10 days. I don’t like to say numbers or amounts, but it’s about 4 million.

AM: If Furlan Mari, Baltic and Studio Underdozy are the Nadal, Novak and Federer of microbrands, which one are you?

AF: We think Federer. Because he has this kind of classic style, he’s a detail-oriented player, and he’s also Swiss. I think Studio Under0g is more Novak and Nadal is Baltic and very sporty.

Time Tide 10 Farlan Mari Event 15

AM: If your dreams come true, where would you see Furlan Mali in five years?

AF: Because we need more showrooms around the world and on shorter schedules. It’s important that more people experience what we do first-hand. It’s also about continuing these three clear lines that we developed this year and continuing to develop these three lines: the Mechaquartz line, the Mechanical line, and the Technical line that aims at more affordable complications.

AM: What are the biggest challenges you will face getting there?

AF: Finding a really strong team and surrounding yourself with important people.

AM: So who is the most famous person you know who has ever worn Farlan Mali?

AF: That’s an interesting story. Because someone contacted us on Instagram and said, “Okay, I want to buy these two watches of hers.” So we sent him the bill, but then we saw on Instagram that he posted a photo of himself wearing our watch on the red carpet at the Festival de Cannes, the Cannes Film Festival. I saw it. It was so great to see that. To be honest, we didn’t know who we were at first. We just treated him like any other customer. He is actor Alex Pettyfer.

Time Tide 10 Farlan Mali Event 8

AM: Andrea, what would you like the world to know about Furlan Mari?

AF: We spent a lot of time finishing the inside of the case. Our cases have a finish similar to that of luxury watches, with perlage on the inside that no one can see even when the case back is closed. This detail pays homage to vintage watches. Every time you open a vintage watch, you will notice that the interior is extremely well finished. We wanted this kind of attention to detail, even if people didn’t see it.But at least they know we took the time to do it internally

AM: What misinformation about Farlan Mali would you like to clear up?

AF: I think it’s a mechanical quartz movement. Because it’s actually an interesting story. In fact, this is part of the history of Swiss watchmaking. Due to the quartz crisis, this type of movement and technology was adopted by Breitling and IWC. LeCoultre and Piguet invented this type of module. How can you create such a mechanical feel on quartz? And in Japan, Seiko will be at the forefront. Now it’s associated with Seiko, but I think that’s because there were too many small companies in Switzerland at the end of the 90s. So it was kind of forgotten. So I want to tell this story and how important this kind of technology and movement is.

Time Tide 10 Farlan Mali Event 6

AM: What skills do you have to make your brand successful? What makes this brand successful is the one thing you bring to the table.

AF: I think that’s my understanding of many departments. This is due to my background in industrial design, photography, and graphic design. And typography design. So this kind of melting pot of background is a great foundation for understanding where to go.

AM: Why did you choose Time+Tide as your first global retailer?

AF: Time+Tide was one of the first companies to talk about the brand and tell people about our watches. Without you we could not be here today. Therefore, it was important for me to be thankful in our own way.

AM: What do you think sets Time+Tide apart from other watch media?

AF: The most important thing, in my eyes, is that you are first and foremost a media company. You’re creating a lot of content and trying to understand the world of microbrands and larger brands equally thoroughly. And now that we’ve introduced this kind of showroom concept where people can discover pieces in an informed space, I think it’s a winning combination.

Time Tide 10 Farlan Mari Event 14

AM: Andrea, you’ve been here for a few days. What surprised you most about Australian watch fans?

AF: The community here is very strong and it was great to see some people taking time out from Sydney and other cities to fly to Melbourne just to spend the day and see us. . Also the fact that we saw a lot of Farlan Mali on the participants’ wrists. And they brought everything, even rare limited editions. We had a lot of fun talking to them and it was great to get feedback that they really enjoyed the brand. Because of this, we as brands need to do more for our communities.

AM: What’s the one thing you’re most looking forward to in the future for Farlan Mari?

AF: I believe we are working towards making the perpetual calendar publicly available. Development time was only 10 months, less than a year. We are therefore excited to bring our unique proof of concept to the production of public works.

Time Tide 10 Farlan Mali Event 5

AM: Time+Tide Watch Discovery How would you describe the studio to someone who has never seen it? What were your first impressions?

AF: It is the perfect showroom for this kind of boutique as well as the concept as it combines modular components. You can host events, transform the entire space into a branded monoboutique, and even have space for a podcast. Discovery Studio is especially special in the way it gives microbrands a voice to get noticed. It’s really perfect.

AM: So you just arrived in Australia. What surprised you most about being here compared to what you expected?

AF: For me, it’s the vibe of the city of Melbourne. It has a New York feel, but with a European edge and style. So for us, it was a bit of a surprise. But, of course, the people are all very nice. Super nice. And like I said, they were very interested in this brand. I saw one of the guests taking notes during the live conversation and it was really cool to see him and all the other guests so focused.

Furlan Mali Time Tide Outback Elegy Case Profile

AM: Last question. Where is the Furlan Mari x Time+Tide Outback Elegy in your heart? Is this a watch that is important to you?

AF: It’s really important. Because this is our first boutique edition, and we plan to further partner with other retailers. This item is exclusive to these boutiques. Therefore, we will always remember and talk about it fondly, as if it was the first time.

Furlan Marri Editions x Time+Tide Outback Elegy Specifications

brand Farlan Mali
model editions outback elegy
reference 2222-A
case dimensions 37.5mm (depth) x 10.5mm (thickness) x 46mm (length)
Case material stainless steel
water resistance 50 meters
crystal AR coated sapphire
Dial ocher brown
bracelet Brown leather with curved spring bars
movement La Joux Peret G100, automatic winding
power reserve 68 hours
function Hours, minutes, and seconds
availability Limited to 150 pieces.Please contact us within Discovery Studio.
price A$2,650 (tax included)
CHF 1,500 (excluding VAT)

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